Why Black Friday Is a Great Time to Buy a Mattress

A mattress is something you use every single night, often for many years. That makes it one of the most worthwhile purchases to time around a big sale.

Savings Across the Whole Bedroom

Black Friday isn’t just about mattresses. Our offer of 30% off almost everything covers regular-priced items across the bedroom, so it’s a great time to refresh your whole sleep setup at once.*

That includes sheets, duvets, bed frames and more. Plus, our bestselling pillows are buy one, get one free.

*Shop our Black Friday deals to see what’s included.

When Does Our Black Friday Sale Start?

Our official Black Friday offer starts on Wednesday, November 18 and ends on Tuesday, December 1, 2026. Black Friday itself falls on November 27, and Cyber Monday on November 30.

Here’s the best part: the offer stays the same from start to finish. It won’t change on Black Friday, so there’s no need to wait or watch for price drops.

Our tip: Shop early. You’ll get the same offer, plus a better choice of sizes and models and more delivery dates to pick from.

Start With Your Sleep Needs

The smartest way to shop Black Friday is to choose your mattress before you choose your deal. A few quick questions will help you narrow things down.

How Do You Sleep?

Your sleeping position plays a big role in the feel that’s right for you.

• Side sleepers: Often prefer a softer surface that cushions the shoulders and hips.
• Back sleepers: Usually do well with medium to medium-firm support that keeps the spine aligned.
• Stomach sleepers: Tend to like a firmer feel so the hips don’t sink too far.
• Combination sleepers: May want a responsive mattress that makes it easy to change positions.

Do You Sleep Hot?

If you often wake up too warm, look for cooling features like gel-infused foams, breathable covers or coil systems that let air move through the mattress. Cooling pillows can help too.

Do You Share Your Bed?

If your partner tosses and turns, motion isolation matters. Foam and pocket coil designs can help reduce the movement you feel. Couples may also want strong edge support and a bigger size, like a queen or king.

What Size Do You Need?

Measure your room before you shop. Think about who’s using the bed, whether pets join you and how much floor space you want to keep.

What’s Your Budget?

Set a budget for the whole purchase, not just the mattress. Include a base or frame, pillows, sheets, a mattress protector and delivery.

Remember: Firmness can feel different from one brand to the next. A “medium” in one collection may feel softer or firmer than a “medium” in another.

Not sure where to start? Take the Mattress Finder Quiz to get matched in just minutes.

Know Your Mattress Types

Once you know your sleep needs, it’s easier to see which mattress type fits. Here’s a quick look at the three main options. For a deeper dive, read What Are the Different Types of Mattresses? A Complete Guide.

Innerspring Mattresses

Innerspring mattresses use a coil support system with comfort layers on top. Many use pocket coils, which are individual springs wrapped in fabric so they can move independently. They often feel bouncy and supportive, with good airflow and strong edges.

Mattresses to explore: Beautyrest, Kingsdown, Chiropractic

Foam Mattresses

Foam mattresses, including memory foam, contour to your body. They’re known for pressure relief and for keeping movement from spreading across the bed.

That makes them a popular pick for side sleepers and couples.

Mattresses to explore: Bloom, TEMPUR-Pedic, Sealy

Hybrid Mattresses

What if you want the cushioning of foam and the bounce of coils? That’s where hybrids come in.

Hybrid mattresses pair a pocket coil base with foam comfort layers. They offer a balanced feel that works for many sleeping positions.

Mattresses to explore: Casper, Hush, Simba

What About a Mattress in a Box?

A mattress in a box is compressed and rolled for easy delivery. It’s a handy choice for apartments, guest rooms or tight stairways. Shop mattress-in-a-box options.

Complete Your Sleep Setup

A new mattress is a great start, but the pieces around it matter too. Black Friday is a good time to pick them up together.

Adjustable Bases

An adjustable base lets you raise your head or feet for reading, watching TV or simply getting comfortable. Many models include features like massage, USB ports and preset positions. Check that your mattress is compatible before you buy.

Bed Frames and Headboards

The right frame gives your mattress steady support and helps it last. A new headboard or bed can also give your bedroom a fresh look.

Pillows

Your pillow keeps your head and neck aligned, so it’s worth choosing one that suits how you sleep. Browse pillows by fill, feel and sleeping position.

Black Friday bonus: Our bestselling pillows are buy one, get one free, and all other pillows are 30% off!* It’s the perfect time to replace a flat pillow, match your partner’s or set up the guest room.

Sheets and Bedding

Fresh sheets, a cozy duvet insert and a new duvet cover make a new mattress feel even better. Just double-check your mattress depth so fitted sheets stay put.

Mattress Protectors

A mattress protector helps guard against spills, stains and allergens. It’s a small add-on that helps keep your new mattress clean for years.

Your Black Friday Mattress Checklist

Use this checklist to compare your top picks side by side before you check out.

Use this as a general guide. Check each product page and offer for current details.

The best Black Friday deal isn’t always the one with the biggest percentage off. It’s the one that gives you great sleep at a price that works for you.

Still deciding? Take the Mattress Finder Quiz to help narrow down your options.

Smart Black Friday Shopping Tips

A little planning goes a long way during the busiest shopping week of the year. Keep these tips in mind.

1. Make a Shortlist Early

Narrow your choices to two or three mattresses. Since our Black Friday offer starts November 18, you can buy as soon as you’ve made up your mind.

2. Try Before You Buy

If you can, visit a Sleep Country store and lie down on your shortlist. Spend a few minutes in your usual sleeping position. Our Sleep Experts can help you compare how each one feels.

3. Compare Real Value

A bigger percentage off doesn’t always mean a lower final price. Compare the price for your size, and count only the extras you’ll actually use.

4. Know Your Guarantees

It can take a few weeks for your body to adjust to a new mattress. With our 100 Night Comfort Guarantee, you can exchange your mattress for one that suits you better if it doesn’t feel right. Terms and conditions apply.

Our Unbeatable Price Guarantee means that if you find a lower price on a comparable product at another retailer, we’ll beat it. See full details for eligible items.

5. Plan Your Delivery

Check your delivery options before you check out. Depending on what you choose, we can bring your mattress into the room of your choice, set it up, and remove and recycle your old mattress and base.

Delivery windows can fill up fast during Black Friday, so book early if you need your mattress by a certain date.

6. Spread Out Your Payments

If a better mattress is a stretch for your budget right now, flexible financing with Flexiti lets you pay over time. Plans and fees vary, and approval is required.

7. Don’t Wait for Black Friday

Our 30% off almost everything offer runs from November 18 to December 1, and it won’t change on Black Friday. That means you can shop early, skip the rush and still get the same great offer.

Find Your Perfect Mattress This Black Friday

The right mattress can change how you feel every single day. With a little prep, Black Friday is a great chance to find it at a price you’ll love.

Start with your sleep needs, keep your shortlist handy and compare the full value of each offer. And if you have questions along the way, we’re here to help.

• Take the quiz: Our Mattress Finder matches you with mattresses in just minutes.
• Talk to a Sleep Expert: Call 1-844-748-0260 or chat with us online.
• Visit a store: Find a Sleep Country near you and try before you buy.
• See the deals: Shop Black Friday Deals or Shop All Mattresses.

*See offer details.

Frequently Asked Questions

Is Black Friday a good time to buy a mattress?

Yes. Black Friday is one of the biggest sale events of the year for mattresses, pillows and bedding. Just make sure you choose a mattress that fits your sleep needs first, then look for the best offer on it.

What does “30% off almost everything” mean?

From November 18 to December 1, 2026, you’ll get 30% off items that aren’t already on sale. Some exclusions apply, so check our offer details or ask a Sleep Expert.

Are pillows on sale for Black Friday?

Yes! From November 18 to December 1, 2026, our bestselling pillows are buy one, get one free, and all other pillows are 30% off. See our offer details for more information.

When does Sleep Country’s Black Friday sale start and end?

Our official Black Friday offer starts on November 18 and ends on December 1, 2026. Black Friday is November 27 and Cyber Monday is November 30.

Will prices drop on Black Friday or Cyber Monday?

No. Our Black Friday offer stays the same from November 18 to December 1, including on Black Friday and Cyber Monday. Shopping early also gives you a better choice of sizes and delivery dates.

What mattress is best for side sleepers?

Side sleepers often prefer a softer to medium feel that cushions the shoulders and hips. Foam and hybrid mattresses are popular choices. Our Mattress Finder can help you narrow it down.

What if my new mattress doesn’t feel right?

Give your body a few weeks to adjust. If it still isn’t the right fit, our 100 Night Comfort Guarantee lets you exchange it for one that suits you better. Terms and conditions apply.

Can you take away my old mattress?

Yes, with select delivery options we can remove and recycle your old mattress and base. See our delivery options for details.

Can I finance my mattress purchase?

Yes. Flexible financing with Flexiti lets you spread out your payments. Plans and fees vary, and approval is required.

Do Black Friday deals apply in store and online?

Check our offer details, or ask a Sleep Expert in store or by phone at 1-844-748-0260.